Typography Fundamentals

Typography is one of the considerable knowledge and industry fields, based on typefaces. They are an integral part of any graphic design, publishing or typing projects. However, before clashing with fonts' choice that appears to a major issue in design, one should get acquainted with typography fundamentals, accumulated from famous typographers for centuries, including basic terms, styles and principles.

Typography is a primary integral part of any web0design project, as its main purpose is to carry information. In addition, it is an art of text decoration, so it could readable and beautiful at the same time.

Type family is usually mistaken for types or fonts. In sober fact, it is a group of fonts of the same origin, structure and image. It is a set of stylistically similar characters that you can write or print. Type family includes figures, letters and symbols. Font is a narrows concept, which is determined by several factors, such as size and style. In general, Arial is a type family, and Arial Bold is a font of this type family.

Serif fonts or Antiqua embraces all the fonts with small serifs at the top or at the bottom of their characters. They are strongly recommended for large text paragraphs because of their low readability. These are good for headlines and title lines. Serif fonts have been used since the Middle Ages period (for instance, one can pay attention to OldStyle Century). The characteristic feature: the part written at certain angle is usually thin. Beside Old Style Century, the group of old-fashioned Antiqua fonts embrace such type families (remember this term?) Centaur and Goudy Old Style.

The 18th century was a turning point in typography. It was a period of transitional serifs . The difference between wide and thin character lines is strongly visible, which may be observed in numerous fonts of the time - Baskerville, Times New Roman, Caslon, Bookman, Georgia, etc.

Later they were replaced with Slab serifs , which feature the same width of the lines.

Sans serifs or Grotesque fonts appeared at the end of the 18th century. There are four main types of sans serifs: grotesque fonts (Franklin Gothic) are very similar to serif fonts; Neo-Grotesque fonts (Arial. Helvetica), Humanist fonts (Optima, Verdana, Frutiger) are marked with thorough calligraphic letters and Geometric sans serifs are the most advanced modern fonts. The last ones include Metro, Futura, Eurostile, Rodchenko, etc.

There are also some other groups of fonts of equal importance, including Script and Decorative, but mostly they came from basic serifs and sans serif fonts .

What Makes One Human Different From One Another?

There are so many people sharing and living this world together in different places. We recognize them from where they come from, in this case are the countries they live in or maybe the nationality they have. We also notice that different people believe in different beliefs. They also have different levels of wealth or authority. However, are those things really the way we differentiate one human with one another? Are those what mark every single human on earth? They are definitely not. These are not the right way to differentiate and divide every single human.

The Wrong Perception

How did all of these start? When did the stereotyping of each countries, religions, power or wealth owners start? There's no absolute answer. Suddenly, we are all living in the period where people can be judged from their nationalities or races, from their beliefs or religions, and from how wealthy or powerful they are.

Nowadays, we often hear the sentences, "This country is a war country. They love to start wars. They love to kill and attack others for their own purposes". Or another says, "This religion is the belief of violence, anarchy, and fanaticism". The other saying is, "Never believe rich people and also bosses or even government. They are a bunch of arrogant types who are only interested in gaining more and more profit for their own". Is it really?

It's not. These are the wrong perception and stereotypes that have grown a bit too far among the mind of people. It's not the skins, races or countries that form people and make them love doing bad things. It's also not the religions or beliefs as it's crystal clear that there's no religion that would teach the believers to do anarchism or violence just because some others disagree with them. And it is not power or money that makes someone arrogant. Even if power or authority and money can often blind a human-being, not all are that way.

These wrong perceptions are just our way to make it seem right to judge people and to have negative thinking about others as it seems easier to do so than to acknowledge the good traits that humans have. So then, what can really differentiate one human and another?

Choices, Behaviour, and Personality

Yes, these are the answers, their way of behaving or what choices they are making in their life. To repeat, it's not certain country, race, religion, or money and power that can make one to turn into bad. It's how they behave, what they intend to do, and the choices they decide in walking through their path of life.

All people have both dark and bright personality in them. But, which personality is going to win and appear to the surface, or how people are going to behave is a question that should be returned back to each person.

Also, how war is decided to start and how people want to be fanatic, violent, and be an anarchist are the choices they make on their own. It all started from the personality war that first appeared inside one soul that ended with a winner who then decided to start another war outside himself with another person.

So, the only lifetime question is, "which choices are we going to make" or, "how will the war inside ourselves win to lead our next step?" These things are questions that can only be answered by ourselves.

Search Engine Optimization: The Fundamentals

A website needs to be aesthetically appealing. Visiting a page that looks unprofessionally done or is difficult to navigate can lead to many people getting a poor impression of the organization. For this reason, a good website design is something many businesses in 2011 will invest in. The problem with that however, is often the site will then not be properly optimized and subsequently, not seen by many people.

There are five Fundamentals of Search Engine Optimization. When properly rented-out, a website can earn a better search ranking leading to more traffic and more sales (or members, donors, etc). The position where a website is found on a search engine in influenced by two variables: the intensity and quality of the search engine optimization and the number of competitive websites. Nonetheless, here are some techniques used to achieve the five Fundamentals of Search Engine Optimization.

1. Age of the URL

Often, this is a factor that a website owner has little influence on. The most important thing a website owner can do is get the site up as soon as possible. Once the URL is purchased, putting up an "Under Construction" page can help. Since the site is not indexed at this point, it is practically impossible for someone to fall upon your site unless directed to it by exact URL. The "Under Construction" page does however, count towards the age of the URL and therefore will help getting the site seen once the development of it is complete.

2. Onsite Optimization

When most people think about onsite optimization they think of keyword rich text. Selecting the best keywords and properly including them in the text is only one important step for this fundamental. Another important step is ensuring that the website's source coding is correctly written. Site's should be properly compressed to improve load times and meta tags, alt tags, headings, the description, keywords and the title should all be complete and keyword rich. Finally, the point that needs to be taken care of first - the site's structure. Also known as a website's theme or silo, a site's structure determines a user's experience and a search engine spider's ability to crawl it. A site's theme should go from most general to most specific in terms of topic.

3. Linking

It is important to remember that the Internet is often called the World Wide Web because of its structure. The more links that a site has going to it, the more paths are there for the spiders (and the visitors) to get to the site. By getting other sites to link to one company's website, it is increasing its visibility and its ranking. Google looks at the links like votes for the site. Inbound links pointing to pages other than the home page help get those pages ranked on Google as well. For many industries, it could require hundreds of links per page to get onto the first page of top search engines. To help with the task, posting on blogs and using social networking sites also sends links to the site.

With the recent changes in the use of social media on a website's ranking, it is believed that Facebook's 'Likes' and Twitter's 'Follow' count as votes to the site, much in the same way links count. This is why many businesses are pushing their Social Network presences in order to improve their search engine optimization.

4. Occurrence of Content Changes

CBS.com has over 20,000 visits per day from Googlebot, Google's web crawler. It is because major news sites like CBS and CNN change content every few minutes. This factor helps rank CBS and CNN as 10/10 by Google's page rank. Most businesses do not have the time to keep up with the news sites but changing the text and photos a few times per year positively impact a site's positioning. Google will judge as if the site is being maintained and updated and will position it ahead of a competitive site that is not maintained.

Using social media on sites like Twitter and Facebook, or a blog, allow for constant updates or 'tweets' under the organization's name. Today, this also counts as content updating and can get good positioning on search engines.

5. User Provided Content

More and more sites are asking for reviews and comments, there are two reasons for this. For one, it increases interactivity and therefore improvements user experience. Users spend more time on a site and with each minute that passes the chances of converting them into customers increases.

The second reason is founded in search engine optimization, and is the fifth and final principal. Content provided by users tells Google and the other top search engines that people actually use your site. It increases the chances that other users may find it interesting and therefore improves the website's position on results pages. Using a blog is feasible, the easiest way to get user content through comments. If an interesting posting is made, followers of the blog are likely to comment and Google recognizes this.

With these five Fundamentals of Search Engine Optimization, a website's positioning on the search engines will improve. Depending on the quality of the work done, its intensity and the site's competition, it could greatly impact the positioning on search engines. If properly formatted, the better positioning translates into more traffic and higher conversion rates.

How Do I Get Money From Google - Never Underestimate the Power of Quality Content

Google is not a new name for every internet user. However, not many online users know that they can actually make good use of Google to generate income. I am here to share with you some tips. Let's try out Google AdSense. It is currently the most commonly used service for placing banner and text ads on blogs and websites. Let me elaborate more.

Seriously speaking, getting a large sum of money from Google is not difficult as long as you have your own blog or you have your own website. The very first step you need to take is to apply for a Google AdSense account. Normally you are required to wait for a few business days for Google's approval. The reason is Google needs time to evaluate your site or your blog to find out whether it is genuine and well organized. The site must not be a duplicate one in term of contents. Once you are qualified, you will be notified to add Google AdSense to your blog or your website. You will be given an approval ID code and you can choose the type of display you like for your targeted advertising. The procedure is simple, is not it?

Now, please take note that Google is very strict and you must follow the rules and regulations set by Google accordingly. You must make sure that the contents of your blog or website are always "original" and you must not click the ads on your own. Google will not pay you at all if you are found doing so and your account will be suspended. In order to earn massive commission from Google, it is indeed important for you to spend time to do your homework. You have to seek ways to improve your content from time to time so that you can attract more visitors to visit your site. Writing quality and interesting articles with attractive photos are essential. If you are promoting your products through your website, you need to make sure that your products have a good market demand. When more internet users are attracted to your brilliant ideas or great products, you are actually increasing the chance for the visitors to click on the targeted advertisements.

It is important for you to bear in mind that your income is not only based on the number of clicked ads but also the number of page views. Here, if you want to generate higher income, you have to put in extra effort to provide informative contents and solutions for your "readers". You need to find a good niche with great keywords so that you can build traffic effectively. Getting the right niche enables you to become richer in the long run.

I do understand that sometimes you may find it hard to gain the online users' interest to click the ads on your pages. Not everyone loves to click on ads. As a result, please be smart. You are reminded to do more researchers and produce articles which can educate and encourage your readers to click the ads.

Sitting at home and applying Google to make money is indeed easy if your strategy is right. Never underestimate the content of your website. It is a powerful weapon to increase your wealth.

The Advantages and Disadvantages of a Long Penis

It has been perceived in the history of mankind that being the proud owner of a long penis put any man in a privileged position. This privileged possession has a single-handedly built a sense of grandeur among men in our society. One could almost say this one attribute overshadows several social status indicators such as power, money, and materials which normally give men leverage over another. But, contrary to popular belief, there are advantages and disadvantages to having a long penis.

The Appeal Factor

Advantage: From a sexual perspective, there are many of you who favor the potential enjoyment of a long penis. There are many that will only engage in sexual intercourse with those that possess this desirable commodity. The shear look of a long penis is enough to make other aggressive people submit to its every demand.

Disadvantage: There are also those of you who feel threatened by the above average length of these male sexual organs. When you look at one or even think about one all you may imagine is an excruciatingly painful sexual experience. For anyone who knows the average sizes of the rectum or the vagina, they know that anything beyond the average penis length of around 6 in. is excessive and unnecessary for modest sexual enjoyment.

The Girth Factor

Advantage: There are many of you who are able to be fully satisfied sexually with a longer than average penis. You all completely disband the potential enjoyment that would come from a penis with above average girth as opposed to length. But, in some instances, there are those men out there that have the best of both worlds with girth and length. This makes everyone who already craves the extended length very happy.

Disadvantage: Some of you just simply prefer girth alone. It has been found that the most pleasurable erogenous zones within the rectum and / or vagina are between 2.5 in - 4 in from the entrance of either. So, it would appear more enjoyable for a man to have a wide penis of average length than a long penis that will potentially lack the necessary girth.

The Performance Factor

Advantage: There are places inside the rectum and vagina that just simply can not be reach with an average sized penis. You will sometimes hear people say things like "I want to feel his penis in my stomach" which alludes to the penal going very deep inside of them. Several people find euphoric pleasure through this sexual privilege.

Disadvantage: There are several fluent movements during sex that a man with a longer penis will be unable to perform. It is very dangerous and unhealthy for any man to attempt positions where the penis may be bent to extreme angles. This is especially true with a man with more length. Some like to feel the heat from the body of their partner during sex to heighten the experience. This is a luxury that a man with a long penis may not be able to provide.

The Penetration Factor

Advantage: The recipients of these colossal penalties have their rectum or vagina engorged with penis for ultimate pleasure. Whatever deep itch the recipient needs scratched by this penis, will get their wish. For those that indulge in the form of sexual gratification, this is probably the most beneficial aspect of dealing with a man with this sized male organ.

Disadvantage: The man with the long penal will very seldom get his entire penis satisfied during sexual intervention. In most cases, the lower portion of this organ will have to miss out on the action without his partner decides to pleasure that portion in other ways. This is one of the huge benefits of having an average sized penis.

Depending on what a person wants from his or her sexual experiences, this penile variance can have either an advantage or a disadvantage. You decide.

Compare Cheap Car Insurance Quotes Online

The main reason you need to go on the net to rate shop is simple. First, many carriers that market their coverage on-line have direct insurance prices. This means they have a business model that excludes expensive brokers and sell polices directly to consumers. This is good news for money savers like yourself. Usually, you can find direct automobile insurance quotes that are 10% to even 15% lower than calling up an agent. The second reason why you should check web quotes is the ability to compare multiple rates super fast. You can apply at the website, and if you have any questions, a helpful representative is available to assist you anytime.

Before you go and start getting quoted, there are a couple of basic things you need to do beforehand. Get all of your personal and vehicle information together. This means the year, make model of your car and the VIN or vehicle identification number. You'll also need the name of your current insurer, home address and with some insurers, your license number. Once you have this important info ready to go, getting online car insurance quotes to compare will only take a few minutes.

Don't Feel Bad About Switching Car Insurance Companies

So many people feel guilty about changing automobile insurers. This is not some legal contract that bounds you to one insurer forever. The truth is, your policy can be canceled by the insurer at any time for many reasons like a DUI offense. So you need to have the same mindset and if you find a lower rate, do not hesitate to switch carriers. After all, you work hard for your money and have the right to change car insurance companies any time you want to. One frequent excuse for not switching; is people falsely believe they won't get refunded their pre-paid premiums. This is not true at all. If you've made a years payment in full on policy and want to switch after six months, you will get a full refund. Try a free online quoting site and if you can save more than $100 per year on coverage, it is probably worth it to change providers.

Remember that comparing car insurance quotes online is totally free and you have no obligation at all to buy a policy. You only need to fill out a few minutes of personal information to get matched with the lowest rates for the type of coverage you need. One quick tip; Always do business with carriers that have a B or higher A.M. Best insurance rating. This is super important because the last things you need is for your auto insurer to go belly up and not be able to pay a claim. Just like in any other industry, insurance firms get badly managed and go out of business all the time. There are lots of sad stories out there of people not getting paid on very serious claims because the insurer went bankrupt.

Make Money and Love It

Someone once told me that play is work that we enjoy. I began to wonder why people do not play at work. There is a stigma that surrounds the word work. It is a necessary evil; it forces you to work for your weekend - the time you enjoy; it is just to be endured. But I do not believe it. Work can be fun, sure there will still be tough days, but there is nothing wrong with looking forward to going to work on Monday. Many things factor into whether you will enjoy your work: the people, the environment, and the work itself. These factors can keep you from enjoying work, but when used to your benefit, they can also help you find and retain enjoyment at your work.

What you excel in doing will affect if you enjoy the work you do. This is because individuals find satisfaction in accomplishes. I am a great goal-setter, planner and executor. I worked for a company where I severely got to use any of those skills. Instead, my time was focused on encouraging people to do things that did not want to do, which required skills in reading people, customizing messages to each individual person, and being a cheerleader; none of which are my strengths. Knowing this, each day I would try to improve how I talked to people and to influence them to smile at customers, and each day when my goals were not reached I went home feeling like a failure. Being in an environment where you can use your strengths allows you to go home with a sense of accomplishment. Spending your day toiling in areas where you struggle, leaves you feeling empty.

Many books have been written that will help you discover your strengths and weaknesses. Some go so deep as to help you find your undering motivators. These are fantastic resources which I recommend. For now, however, I want to focus on a quick analysis.

Think of your best day at work where you felt a sense of accomplishment. What happened? What activities were you doing? Did you land a tough deal? Did you overt a crisis? Did you create a successful plan? What attributes did that day's activities have? By boiling it down you will find the basics of what you enjoy doing.

What do people say you are good at? Does your boss ever refer co-workers to you for advice because you do something well? Do people seek you out as the expert in certain activities? What do you get recognized for? These are all great indicators of your strengths.

What do you find yourself doing when you do not have to? Are there activities at work or home you find yourself participating in even though you do not have (are not required) to? I am constantly creating plans and setting milestones for projects I do outside of life. My friend will sit down and pound out a book in a day. My husband will design and build things, not because it needs to be done, but because he enjoys the process. Figure out what you enjoy that can be translated to work.

Just knowing what you are good at is not enough, it is important to understand what you do not do well. What do you dread doing at work? Do you avoid paperwork like it is the plague? Do you make as few client calls as possible? What activities do you do that never seem to measure up to the status quo? My first internship I asked to cold call potential investors to see if they would be interested in speaking with a broker. After four hours of cold calling I went home crying. Each time I made a call that day, I would feel apprehension: afraid they would ask a question I would not have the answer to; afraid they would be rude to me; afraid I would get yelled at. Talking to strangers and trying to sell a product was not my strength.

After you know what you do not do well, there are two things to do: either manage those weaknesses or avoid situations that require them. To manage a weakness you need to leakage other skills to help you do that activity to the (level of the) status quo. Do not expect to ever make your weaknesses a strength. That same time you could use practicing and improving your current strengths and yield a much higher return on investment. Look at the activities you do not do well and see if there are ways for you to do that activity a little differently and still achieve it. Some things you can avoid absolutely. Is there someone at work whose strengths compliment your weaknesses? Maybe you can share the work. Do you have the authority to hire someone to take on the work you do not do well so you can focus on your strengths? In my business I am good at the organizational management piece where my partner is better at the sales piece (remember my cold-calling experience). I focus on directing the vision of our organization while he brings in the business. Would this work for you?

By understanding your strengths versus your weaknesses, you can begin shaping your job to fit you (or finding a different career). You will find you have much more satisfaction after spending your day being successful versus struggling through a workday by trying to rely on weaknesses. And go ahead, play at work.